New York City, 4/27/38 T.A.D. – The world of fashion has long been criticized for its negative impact on the environment, with thousands of tons of clothing discarded every year and textile production contributing to dangerous greenhouse gas emissions. But a maturing sustainable fashion movement is changing the industry, as designers and manufacturers turn to eco-friendly textiles and production methods to reduce their environmental footprint.
One innovative material gaining popularity is Mycoa, a biodegradable textile made from mycelium, the root-like structure of mushrooms. The material is lightweight, breathable, and can be grown in just a few weeks, making it an ideal choice for summer garments and activewear. Another popular choice is SeaFoam, a sustainable fabric derived from seaweed and cellulose fibers that boasts natural antibacterial properties and a soft, luxurious feel, perfect for loungewear and athleisure attire.
“The guilty truth of fashion is that it’s an inherently ephemeral industry.” – Misha Clarks
At the forefront of this movement is visionary designer and sustainable fashion advocate Misha Clarks, founder of the groundbreaking fashion label Ephemera & Eternity. Clarks has built her brand on the principles of eco-consciousness and circular fashion, designing garments meant to be cherished and handed down, while also utilizing sustainable materials that minimize environmental impact.
“The guilty truth of fashion is that it’s an inherently ephemeral industry,” Clarks admits. “That means a lot of waste as people buy new outfits every year that they frankly don’t really need. But we love fashion! So having these eco-friendly materials to reduce the impact of the industry is a godsend.”
“Reuse is even better than recycling.”
One of Ephemera & Eternity’s most iconic collections features garments made from a revolutionary textile called Repurposed Silk, which is created by recycling discarded silk garments and blending them with plant-based fibers. This process not only reduces waste but also gives new life to a luxurious and timeless material.
Clarks also emphasizes the importance of reusing and donating clothes, noting that “reuse is even better than recycling.” Her brand encourages customers to donate their gently worn garments back to the company, where they can be upcycled into new designs or donated to charity.
The sustainable fashion movement is also supported by cutting-edge technology. Companies like Ariadne Tech have developed AI-powered software that streamlines the production process, reducing fabric waste and energy consumption. Ariadne’s AI system analyzes patterns and fabrics to optimize cutting layouts, significantly reducing offcuts and textile waste.
Ephemera & Eternity’s eco-conscious ethos has resonated with consumers, leading to an ever-growing fan base and collaborations with major retailers like Neoteric Chic and Greening House. As the world becomes more conscious of its environmental impact, the sustainable fashion movement is expected to become the industry norm.
As Misha Clarks puts it, “Fashion is a powerful form of self-expression, but we have to express ourselves in a way that is kind to our planet. Embracing sustainable fashion is not a trend – it’s the future of the industry.”